Technology and engineering sector expertise

Working across a range of B2B sectors, we have been delivering compelling, creative and effective marketing campaigns on behalf of our clients since 2003. Whether we are designing a new brochure or managing PR campaigns, providing services that engage with target audiences is something we are well versed in.

It’s well documented that PR is excellent at promoting brand values, but it’s also good to establish trust and solidify a company’s reputation. Whether it be communicating through blogs, press releases, or articles, writing good audience targeted content is essential.

Working with one of our long standing customers in the technology sector, Powerstar, we managed a PR campaign for a new product launch. The successful B2B campaign reached an audience of nearly 200,000 decision makers, with articles secured in key print and online media. The campaign was also well received on social media reaching hundreds of thousands.

Embracing the digital marketing landscape, we understand how combining a mixture of traditional and digital marketing can achieve even greater results. With digital marketing widening the scope of audience reach, being accessible and encouraging interactions, it is a growing requirement for B2B marketing campaigns.

Many activities come under the digital marketing umbrella, including social media, SEO, email campaigns and videos, they can all be effective, particularly as part of a wider integrated campaign, as a growing number of our clients, across many different sectors, will testify.

We recently put our expertise to work, creating an integrated campaign for another of our long standing customers in the engineering sector, Wakefield Acoustics. Recommending a variety of both digital and traditional activities to promote their growth and expansion in to new markets and sectors.

With experience across a diverse range of sectors, we know how to implement successful marketing campaigns that deliver tangible ROI. To find out how we can support you with your B2B marketing strategy, contact us today.

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