Effective from 23 May 2018
Based in the United Kingdom, Shrewdd Marketing is an award-winning fully integrated digital marketing agency, helping businesses to deliver results with engaging marketing campaigns.
AIM AND SCOPE
Shrewdd Marketing is committed to ensuring your privacy and personal information is protected; it is the data controller of your personal information and is responsible for complying with data protection laws.
This Privacy Statement describes how we process (collect, use and share) personal information manually and electronically in relation to potential, existing and previous customers. By providing your personal information, you acknowledge that we may process it as set out in this policy.
The following topics are presented in this Privacy Statement:
COLLECTING PERSONAL INFORMATION
Shrewdd Marketing has a legitimate interest to process personal data relating to decision makers, budget holders, event participants and other interest groups from the business-to-business sector, local authorities and the marketing community.
The collection and use of information from a number of sources is essential to our company’s ability to provide our services.
We collect information that identifies you or could reasonably be used to identify you as an individual, which we refer to here as ‘personal data’. The personal data we may collect includes company contact details, such as name, job title, postal address, telephone numbers email addresses, and financial and transaction data, in relation to our services.
We will only use information that we collect about you lawfully in accordance with GDPR.
We also collect information from data provided by you as a delegate or participant attending any Shrewdd Marketing event (or by someone acting on your behalf).
By filling in an online form on the Shrewdd Marketing website, you will consent to the collection, use, disclosure, storage and processing of personal data in accordance with this Privacy Statement and agree to receive relevant marketing updates on behalf of Shrewdd Marketing.
We will collect personal data received directly from related individuals by email, telephone call or by business card at a business meeting, networking events, conferences or from third parties acting on behalf of individuals.
Data is also gathered from publicly available sources; corporate social media, related business platforms, e-newsletter respondents and posted job vacancies.
HOW WE PROCESS PERSONAL DATA
The personal data we collect is stored in various internal databases, these systems are all controlled and hosted by Shrewdd Marketing.
We hold personal data only for as long as there is legitimate reason to hold the data, or for as long as is necessary thereafter for legislative purposes.
HOW WE USE PERSONAL DATA
We use personal data to:
The data we gather about you will never be sold on to a third party.
In certain circumstances, we may need to disclose your data to the appropriate third parties if required to do so by law or an authorised government body.
We would like to send you information about our services we believe will be left legitimately of interest to you. The services will always relate to services of www.shrewdd.com.
Your transactional and usage data in addition will be analysed by Shrewdd Marketing to tailor commercial communication specifically to your preferences.
You have a right, at any time, to stop us from contacting you for marketing purposes, and you may opt out at a later date.
If you no longer wish to be contacted, for marketing purposes, you can unsubscribe by clicking here.
The GDPR states, ‘the processing of personal data for direct marketing purposes may be regarded as carried out for a legitimate interest’.
We process your personal data for and your legitimate business interests. e.g. email marketing, modifying or improving our services. Click here to learn more about ‘legitimate interest’.
You have the right to object to this processing if you wish and if you wish to do so please click here.
The security of your data is important to us. We have implemented technology and security policies, rules and measures designed to protect the personal data under our control, both on or off-line from unauthorised access, improper use, alteration, unlawful or accidental destruction and accidental loss.
Off-line, all of our personal data is restricted in our offices. Only employees of Shrewdd Marketing are granted access to such information. Please remember, however, that no data transmission over the internet can be actually guaranteed to be totally secure.
There are exceptions where, for those receiving marketing updates, we upload email addresses to our third-party marketing email automation platform for email marketing.
These service providers are provided only with the personal data that they need to perform their services and are not permitted to use or disclose your personal data for other purposes without your prior authorisation.
ACCESS TO YOUR INFORMATION AND CORRECTION
You have the right to request a copy of the information we hold about you.
If you would like a copy of some or all of the personal data we hold, please email Shrewdd Marketing here or write to the following address: Shrewdd Marketing, 27 Harrison Road, Halifax, UK, HX1 2AF.
In certain circumstances we reserve the right to charge a reasonable fee to comply with your request.
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove data that is inaccurate.
However, the data will be retained, and processed, for suppression purposes i.e. to ensure that it cannot be added to the database again or to ensure we are fulfilling all legislative and contractual requirements.
Individuals have the right to complain to the Information Commissioner if they believe there is a problem with the way their data is being used.
Follow the link to contact ICO CONCERNS
DISCLOSURES REQUIRED BY LAW
Your personal information will be disclosed where we are obliged by law to do so. We may also disclose your personal information where we are allowed by law to protect or enforce our rights or the rights of others and for the detection and prevention of crimes, such as fraud.
Cookies are pieces of information that a website transfers to your computer’s hard disk so that the website can remember who you are.
The cookies collect information in an anonymous form, including the number of visitors on the site, where visitors have come to the site from and the pages they visited. By using our website, you agree that we can place these types of cookies on your computer. You may prevent us from storing a cookie on your computer by setting your browser so that it will not accept cookies.
We may process your personal data without your knowledge or consent where required by applicable law or regulation.
This policy was last updated on 23 May 2018.
Or write to us at:
Shrewdd Marketing, 27 Harrison Road, Halifax, UK, HX1 2AF