Green and Keen

You may have seen that investment in the electric car industry is gaining a considerable amount of momentum, with many automotive companies rolling out new innovative electric models– promoting a greener approach to driving.

The movement towards a more sustainable and energy efficient world doesn’t just apply to the automotive industry­– a variety of public and private sectors have started to invest in green technologies, which is fantastic news for green tech businesses.

However, this market growth has caused intense competition between companies, meaning effective marketing matters more than ever. Organisations both large and small should evaluate if their marketing communications are maximising opportunities for them.

There are a few things businesses should keep in mind.

Market the benefits

People want to know how your products/ services will benefit them, therefore, you should tailor content that focuses on promoting the value you can add to their proposition. This could be anything from energy savings to cost reductions.

Seek to be social

Be active on social media platforms to build your presence as an expert in your field and build a loyal following.

You should utilise online platforms to share relevant industry news, business updates and interact with followers. Before publishing, you should also conduct research into your competitors to see what type of content delivers high levels of engagement for them.

Remember social media activity requires planning, organisation and monitoring, you should have a dedicated resource creating schedules and interacting online. This will ensure frequent social media activity and engagement, which will, in turn, allow you to build up a loyal following.

Visual content

It’s no question that written content is key in B2B marketing, it allows you to showcase your expertise, skills and capabilities in the green tech industry.

Despite this, you shouldn’t ignore the value of visual content. You should aim to use a mix of; images, videos, GIFs and infographics into your activities, that convey your key messages and look aesthetically pleasing to target audiences.

With over 10 years’ experience promoting green tech businesses we have written and circulated hundreds of articles, securing coverage in over 15 countries. In addition, we have developed and implemented hundreds of effective social media plans, increasing engagement on social platforms to benefit our clients.

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By Jared Priestley.

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