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The Client
Powerstar, based in Sheffield, is a leading energy storage and voltage optimisation brand that recently launched VIRTUE EV, an innovative energy storage electric vehicle rapid charging technology.
In order to promote the launch of the new solution, we recommended implementing a targeted media campaign in conjunction with the planned social media schedule.
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Brief
• Raise awareness of the VIRTUE EV energy storage solution
• Highlight the benefits of energy storage technology
• Secure regional and trade press coverage
• Arrange editor interviews with key vertical and horizontal publications
• To develop an original and visually appealing advertising campaign to support editorial secured throughout target media publications
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Recommendations
• Contact relevant trade and regional media to build relationships
• Write and circulate a press release launching the VIRTUE EV energy storage solution
• Promote the features and benefits of battery-based energy storage technology
• Write thought leadership feature articles that highlight the company’s expertise across various industry sectors
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Results
•Secured a number of editor interviews and product features in trade journals
• VIRTUE EV energy storage solution launch press release generated five times return on investment and was covered in key trade and regional media
• Networking and speaking slots were secured at key industry events
• Increased awareness of Powerstar’s VIRTUE energy storage technologies
• The VIRTUE EV brand was promoted as a leading solution in the field of energy storage
Shrewdd was instrumental in promoting our latest energy saving technology-led solution.
The company provided proactive support beyond simply media relations both prior to and following our launch event, ensuring we had plenty of opportunities to discuss the solution in a variety of relevant industries.
The VIRTUE EV energy storage solution and energy vehicle charging station is one of the world’s first integrated solutions to be launched. It is powered by a local off-grid energy storage solution, allowing a site to charge electric vehicles without investing in costly upgrades to energy infrastructures and cabling.
Lindsay Bronwnless
Marketing Manager for Powerstar