Embracing Sustainability and Supporting Green Tech in a Climate-Conscious World
In an era marked by climate change and environmental awareness, embracing sustainability isn’t just an ethical choice, for many firms, it’s a strategic one. Businesses across the world are recognising the value of aligning their brands with environmental stewardship. Here at Shrewdd, we have over 20 years of experience in successfully supporting sustainable and Green Tech brands, helping them navigate the complexities of the market and the changing demands of their environmentally conscious customers.
Sustainability as a marketing advantage
For us, sustainability is more than just a principled pursuit; it’s a marketing advantage that resonates with a growing global audience and our longstanding Green Tech and sustainability clients understand this perfectly.
As more and more consumers make conscious choices about where they spend their money, prioritising companies that demonstrate a responsible approach to the environment – and as an extension, moving towards companies with a green alternative solution – the connection between sustainability and market success is becoming increasingly clear. By focusing on sustainable and green principles, brands can tap into these shifting consumer behaviours, driving not only sales but positive societal impact.
The demand for green products and services, and the interest in Green Tech solutions is not a fleeting trend; it’s a profound shift that reflects a broader commitment to a sustainable future. This shift isn’t limited to individual consumers; businesses, partners and investors are also placing sustainability at the centre of their decision-making processes.
The numbers bear this out. According to market research, there’s been an exponential growth in the number of customers, businesses and partners seeking a sustainable and green approach in their suppliers.
A recent First Insight report revealed that 72 percent of UK consumers now consider sustainability when making purchasing decisions[i] and Statista reports that in 2022, shoppers globally were willing to pay up to 24 per cent more for sustainably produced consumer goods[ii]. Research for Ernst and Young, also undertaken in 2022, showed that 80 per cent of supply chain executives were increasing their efforts toward sustainable supply chain operations[iii].
As a company that has seen these values in action for over two decades, the team at Shrewdd understand the nuances of this demand and how to leverage messages.
Expertise in green messaging
Our approach when supporting companies within the Green Tech and sustainable sectors is not just targeted but also multifaceted and effective. We understand what resonates with different demographics and use this to create content that inspires action and connects with the underlying values of your target audience.
From social media and content strategies to SEO optimisation and public relations, our tactics reach audiences with impactful messages, emphasising both the practical and ethical benefits of a Green Tech or sustainability led brand. We create integrated B2B marketing strategies that align with our clients’ green credentials, reflecting the values of today’s eco-conscious .
With two decades of experience, a passion for sustainability and Green Tech as well as a commitment to continual learning, we provide tailored solutions that resonate with the climate-conscious generation. Whether it’s a comprehensive marketing campaign or focused brand messaging, our expertise is geared towards making our clients’ messages heard, appreciated and acted upon.
We’ve promoted sustainability messages for Green Tech and Sustainability brands and beyond, including university spinouts, start-ups and leading FTSE companies, securing national and international press coverage in publications and relevant online industry websites. At the same time, we’ve launched new brands, new products and developed successful social media campaigns for a multitude of audiences.
If you’d like to learn more or discuss how we can help you, send an email to alflombardi@shrewdd.com.
[i] https://yougov.co.uk/topics/resources/articles-reports/2022/01/24/shoppers-prefer-sustainable-products-while-retaile
[ii] https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/#:~:text=As%20the%20fight%20against%20climate,for%20sustainably%20produced%20consumer%20goods.
[iii] https://www.ey.com/en_gl/supply-chain/supply-chain-sustainability-2022#:~:text=EY%20teams%20research%20found%20that,larger%20focus%20on%20ESG%20initiatives.