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Client
Wilkinson Woodward is a prominent West Yorkshire legal practice with branches in Halifax, Huddersfield and Brighouse. Serving the areas of Calderdale and Kirklees since 1886, its knowledge of the local community puts it well-placed to support individuals, families and businesses.
The firm prides itself on its purpose and values and is committed to understanding client's needs, giving the best possible legal advice whilst providing value for money. Across all branches, the team of highly qualified legal experts offer accessible, efficient and fairly priced legal advice.
The practice has a strong Corporate Social Responsibility (CSR) programme, supporting many local charities, events and other worthwhile causes.
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Brief
• Develop Wilkinson Woodward’s position as one of the region’s leading high-street solicitors and enhance its reputation as the ‘go-to’ practice.
• Raise awareness of the firm’s market-leading legal services.
• Increase awareness of the Wilkinson Woodward brand and the practice’s services across B2B and B2C audiences.
• Develop internal communications across different departments, offices and towns.
• Target and enhance communication with existing clients.
• Achieve page one Google search rankings for all branches – Halifax, Huddersfield, and Brighouse.
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Recommendations
• Develop and implement an integrated PR, social media, content marketing campaign to increase awareness of the practice's brand, reputation, and services.
• Identify, research, and recommend local activities and events to attend raising the brand's profile across Halifax, Brighouse and Huddersfield.
• Write regular blogs and media releases.
• Upload planned social media posts to encourage audience engagement.
• Oversee the practice's website, regularly uploading fresh content, to improve SEO.
• Manage third party relationships with e.g. printers, event organisers.
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Results
• Wilkinson Woodward appears on page one of Google for all locations.
• LinkedIn following grew by 18.5% in 12 months.
• Google reviews reached target of 50% increase in 12 months.
• Increased online reach to 587,432 in 12 months.
• Achieved highest ever impressions and engagements with a single post in 2023.
• Regular weekly social posts have increased online engagement and impressions.
• Fresh content uploaded regularly to the website, including blogs and news.
• 18 team events across Halifax, Brighouse and Hudderfield were attended in 2023.
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Shrewdd Marketing’s proactive approach has helped us achieve some impressive results and their efforts have been instrumental in further raising our profile across our target markets. I would recommend Shrewdd Marketing to any organisation looking for a marketing partner to help elevate their business.
Laura Kurowski
Director - Wilkinson Woodward