-
Client
Shrewdd Marketing is focussed on sustainability and supporting companies that can make a difference to the environment
The opportunity to work on branding for a sustainable straw company was too good to turn down
-
Brief
• Develop creative concepts that highlight the sustainability of the product
• Create a brand that is synonymous with reducing plastic waste
• Design packaging that represented the brand's core values and product benefits
-
Recommendations
• Keep the branding clean, fresh and modern ensuring it builds on the popular movement of reducing single use plastic
• Use the unique characteristics of bamboo to make the brand stand out
• Develop sustainable packaging in line with brand values
-
Results
• Full brand development and unique packaging created
• Check out our video to see the full results
-