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Client
Wakefield Acoustics is one of the UK’s leading manufacturers of advanced industrial, commercial and environmental noise control systems.
Following significant business growth, and the opening of a new sales office in London, we planned and implemented a multi-channel marketing campaign – based on our ‘whole nine yards’ service offering – combining a mix of both traditional and digital marketing activities.
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Brief
• Recommend a marketing strategy to promote the company’s new strategic vision across new target markets
• Increase awareness of the Wakefield Acoustics brand and new strategic objectives
• Refresh the Wakefield Acoustics brand to be in line with the company’s new strategic vision
• Improve organic search rankings
• Refresh the Wakefield Acoustics website to showcase the new brand and range of technologically advanced noise control solutions
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Recommendations
• Plan and implement a strategic multi-channel marketing campaign including a full range of digital and traditional activities including PR and media relations, SEO, AdWords, website development and management and social media
• Design and development of a refreshed Wakefield Acoustics brand concept and logo, and create a re-branded stationery set
• Produce a suite of visually appealing product literature including acoustic louvres, acoustic enclosures and acoustic screens brochures, which details the company’s product offer
• Update the Wakefield Acoustics website to reflect company’s new strategic vision and messages, including designing a dedicated commercial sector page and creating new content that is optimised for SEO
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Results
• A full suite of visually appealing marketing collateral was developed, in line with the new brand
• Wakefield Acoustics new brand and key messages were communicated throughout the company’s website
• The profile of the Wakefield Acoustics brand, and the company’s noise control technology products, was raised across new markets such as the commercial building sector
• At the time of writing, the company has moved up almost 1,000 positions (962) in organic Google rankings in less than 12 months on important keywords, with 23 keywords now ranking on page one of Google
• Articles published in key journals targeting specifiers, consultants and architects, generating over 4x ROI
• Quantifiable sales achieved as a result of the marketing campaign
