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The Client
Stonegate Instruments, a leader in the design, development and manufacture of refrigeration electronics, approached Shrewdd to raise the company’s profile in key markets.
Successfully working together, Shrewdd has not only secured significant editorial coverage for Stonegate in key trade media, but also introduced the company to a wide variety of new vertical markets, delivering new leads and sales.
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Brief
• Raise Stonegate’s profile in a number of key markets, including industrial refrigeration, cold storage, food processing, energy and manufacturing
• Showcase the benefits of installing the company’s products in cold storage facilities
• Highlight the energy saving benefits of installing Stonegate’s solutions
• Discuss health and safety benefits
• Cement Stonegate’s position as a leader in refrigeration electronics
• Promote that the company’s products are made in the UK
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Recommendations
• Secure feature articles within key trade publications, highlighting the benefits of Stonegate’s products
• Circulate press releases to key media
• Strategically place adverts in relevant media
• Use ‘hard hitting’ facts to demonstrate the energy saved by installing Stonegate’s products
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Results
• Articles secured in all target media
• Strategic advertisements placed in target media
• Stonegate senior management regularly quoted in industry journals – becoming an industry voice
• All stakeholders were targeted with key messages about the company
• ROI is currently at 400%
Since working with Shrewdd, we have had more media coverage than in the 30 years Stonegate Instruments has existed.
This has attracted many new customers as well as reminding our existing customers of our achievements and our diverse capabilities. I would have no hesitation in recommending Shrewdd to other companies.
Shaun Evers
Managing Director at Stonegate Instruments