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The Client
Redhead International is a leading freight company, operating seven depots throughout the UK and Ireland.
Founded in 1978, the company has grown to employ over 200 staff, whilst handling 20,000 consignments each month to over 40 countries in Western, Eastern and Southern Europe, Scandinavia, North Africa, the Middle East and CIS countries. Redhead International provides tailor made freight solutions offering economical transit right across Europe for consignments of any size, shape or type.
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Brief
• Increase awareness of Redhead International’s profile in a number of key markets
• Build Redhead International’s position as a fast and reliable logistics company committed to meeting customer demands
• Cement the company’s position as the UK market leader
• Highlight the benefits of Redhead’s tailored freight solutions, which offer economical transit right across Europe for consignments of any size, shape or type
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Recommendations
• Promote the company’s services in key vertical target markets
• Secure feature editorials within key publications highlighting the benefits of Redhead International’s services
• Circulate press releases to key print and online media publications
• Develop targeted e-mail newsletters to named contacts
• Design and build a new website
• Monthly website CMS management - making changes in accordance with market forces
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Results
• Articles secured in targeted media
• 84 pieces of coverage in 37 UK trade publications, as well as four newspapers and online, in a 12 month period
• PR campaign delivered nearly 4 times return on investment
• Redhead International’s profile has been raised across all key market sectors
• Vertical market audiences reached in all sectors
• Modern website developed successfully
Shrewdd Marketing has successfully helped us to raise our profile in a number of key markets.
The company's proactive approach has allowed us to gain some impressive results and we look forward to continuing our relationship with them in the future.
Austin Duffy
Marketing Manager at Redhead International