-
Client
Leeds Mencap is an independent charity created for the people of Leeds with learning disabilities. The charity supports over 450 families and individuals each year, offering everything from play groups to family support.
-
Brief
• Raise awareness of Learning Disability week
• Help with PR by securing coverage across a range of online and print media
• Design a campaign to get people involved and learn more about Learning Disability week
-
Recommendations
• Developed the campaign ‘Wear a Cap for Leeds Mencap’
• Launch a PR campaign to local, regional and trade media
• Create graphics in support of the campaign
• Design a leaflet and recommend social media
-
Results
• Our work with Leeds Mencap helped raise £4,050 in a week
• Generated significant PR for Learning Disability week and Leeds Mencap
• Campaign to become an annual activity
"Shrewdd Marketing provided some pro-bono support for Leeds Mencap during Leeds Learning Disability Week which took place in June 2018. We wanted to create a fun campaign so people could easily get involved in fundraising and create awareness of learning disabilities across the city. They supported and encouraged us every step of the way – coming up with the ‘Wear a Cap for Leeds Mencap’ and helping us with our marketing and PR plan. We raised a brilliant £4,050 during the week and Shrewdd generated tons of PR for us. We’re looking forward to developing our ‘Wear a Cap Campaign’ next year and feel it has great potential. Thanks Shrewdd Marketing for a brilliant successful partnership"
Leeds Mencap