Harvard Technology is a world leader in the design, development and manufacture of wireless lighting control solutions for the Smart City ecosphere. We recently completed a re-brand for the company.
• Create a brand that was in line with the company’s new strategic vision
• Develop comprehensive brand guidelines
• Share social media messages that are symbiotic with Harvard Technology’s re-brand
• Raise awareness of the company within key target audiences and sectors
• Develop comprehensive brand guidelines
• Launch the new brand at LightFair 2016 in San Diego
• To build awareness of the new Harvard Technology throughout the lighting industry
• Concept development and design of a new Harvard Technology brand and logo
• Create a content-led countdown to the new brand launch on social media
• Develop a strategic PR campaign, including press releases and feature articles
• Create an e-mail campaign unveiling the new Harvard Technology brand
• Develop a GIF to promote the new branding through social media and targeted email campaigns
• Brand successfully launched at LightFair 2016
• Print and digital articles published in trade and local media
• PR campaign achieved 9.5 return on investment
• Social media engagement increased over 100 per cent
Redeveloped new brand guidelines and range of marketing collateral
• We developed a GIF which was used to promote the brand at shows and through email and social media campaigns
I have been working with Shrewdd Marketing throughout my time at Harvard Technology and when it came to developing a new brand, I had no doubts in enlisting the company’s support.
Shrewdd provided a host of pro-active creative ideas, which built upon our existing brand, whilst sticking to the brief of supplying a more technology-focused design.
Everyone at the company loves the new look of Harvard Technology and we have already received lots of positive feedback from our customers. We look forward to working with Shrewdd as we continue to develop as a business.
Antony Corrie
Worldwide President of Sales at Harvard Technology