HIGH-FLYING ANIMATIONS

DEVELOPING A SUCCESSFUL EMAIL CAMPAIGN FOR BDA LOGISTICS INNOVATION

Client

BDA Logistics Innovation is a leading time-critical logistics company, specialising in overnight deliveries for the automotive, agriculture and healthcare sectors.
Project

• To raise awareness of the company's open day at its Frankfurt Airport hub, we were tasked with creating an eye catching email campaign.
• We developed a simple but effective email that incorporated an animated gif, highlighting the company's daily overnight logistics service from Frankfurt to Birmingham airport.
Result

• The gif presented BDA Logistics Innovation's service in a new interactive manner
• Email received double industry standard open rates
•Design was well received by the company's directors
•The open day was well attended by new and existing customers