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HIGH-FLYING ANIMATIONS

DEVELOPING A SUCCESSFUL EMAIL CAMPAIGN FOR BDA LOGISTICS INNOVATION
  • BDA Logistics

    Client

    BDA Logistics Innovation is a leading time-critical logistics company, specialising in overnight deliveries for the automotive, agriculture and healthcare sectors.

  • Project

     

    • To raise awareness of the company's open day at its Frankfurt Airport hub, we were tasked with creating an eye catching email campaign.

    • We developed a simple but effective email that incorporated an animated gif, highlighting the company's daily overnight logistics service from Frankfurt to Birmingham airport.

  • Result

     

    • The gif presented BDA Logistics Innovation's service in a new interactive manner

    • Email received double industry standard open rates

    •Design was well received by the company's directors

    •The open day was well attended by new and existing customers

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