-
The Client
Harvard Technology, one of the world’s foremost lighting companies, launched EyeNut, an ingenious new monitoring and management system for indoor lighting.
-
Brief
• Create an effective launch campaign, introducing the new brand
• Encourage people to visit Harvard’s website to book a product demonstration
• Educate new target audiences and stakeholders about the benefits of EyeNut
• Highlight the benefits of wireless indoor lighting controls
-
Recommendations
• Develop an eye catching, bright and attractive new product brand
• Secure feature articles within key vertical market
• Strategically place adverts in lighting magazines and on their websites to build brand awareness
• Create an online campaign to promote EyeNut and indoor lighting controls
• Use social media to create intrigue around the product and encourage attendees to the launch
-
Results
• The campaign reached all of the key decision makers in the target markets
• 100 new businesses signed up for more information on the EyeNut website, with an additional 30 companies at the launch
• In total 600 leads have been generated
• The product was named ‘Controls Innovation of the Year’ at the annual Lighting Awards
It was great to work with Shrewdd on the launch of EyeNut. They continually provide a great, pro-active service, and the work with on EyeNut was no different.
The results achieved really do speak for themselves. We couldn’t be happier.
James Osborne
Marketing Manager at Harvard Technology