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Client
Courier Express Refrigerated Transport Ltd is an award-winning refrigerated transport company, providing 24/7 UK-wide delivery of foodservice items and samples, alongside pharmaceutical, specialised products, emergency deliveries and backhauling.
We implemented our ‘whole nine yards’ full-service marketing package, incorporating a variety of digital and traditional marketing activities.
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Brief
• Recommend a marketing strategy within the assigned budget
• Help make Courier Express a ‘go-to’ company for refrigerated transport in the UK, particularly for foodservice and product samples
• Run relevant sector-specific campaigns throughout the year
• Be pro-active to business requirements
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Recommendations
• Create a marketing strategy that includes a full range of digital and traditional activity including, website development and management, SEO, social media, email, content creation and design
• Recommend a suite of monthly activities within the agreed budget
• Develop an optimised, cross-platform, visually appealing website
• Create new content for the website that is optimised for SEO
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Results
• Our wide selection of services allows us to deliver the perfect mix of marketing activity, tailored to what works for Courier Express
• The new website has driven a significant increase in visits
• At the time of writing, the company has moved up over 400 places in organic Google rankings on important keywords, website traffic increases every month, whilst significant engagement is delivered from both social media and email campaigns
• The company receives an increased number of quote requests
Shrewdd has worked tirelessly in order to raise the profile of Courier Express across a number of sectors and channels. I’m more than confident in their ability to manage our entire marketing budget, as they have always provided great recommendations, and deliver over and above their planned activity.
More recently, Shrewdd proposed a new website, which they provided both within budget and on schedule. Everyone across the business, alongside our customers, loves the new platform and it delivers new leads to the business on a regular basis.
John Lee
Managing Director at Courier Express