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The Client
Clugston Distribution Services, the logistics arm of the Clugston Group of companies, is one of the UK’s leading independent logistics companies with operational bases in Scunthorpe and Teesside.
Clugston Distribution provides tailor-made solutions to fit individual client requirements whilst maintaining exceptional levels of service and standards at all times. Industry sectors to benefit from Clugston Distribution’s services are bulk liquid fuels, cementitious powders, and bulk food ingredients.
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Brief
• Increase awareness of Clugston Distribution’s profile in a number of key markets
• Highlight the benefits of the bespoke services offered by Clugston Distribution
• Build Clugston Distribution’s position as a sustainable logistics company
• Develop relations with horizontal and vertical media to secure editorial coverage
• Promote the company’s ‘green’ strategy
• Exhibition preparation through marketing collateral
• Develop an innovative advertising campaign to support editorial activity, aimed at decision-makers in key markets
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Recommendations
• Promote the company’s services in key vertical target markets
• Secure feature editorials within key publications
• Secure case studies within target markets
• Circulate press releases to key print and online media publications
• Develop targeted e-newsletters to named contacts
Shrewdd Marketing has been instrumental in increasing our profile in key market sectors and has played an integral part in developing our presence in new markets, as we continue to expand our customer base.
The team at Shrewdd Marketing can be counted on to meet deadlines and produce a high standard of work across all areas of PR, marketing, design and communications.
David Heath
Head of Logistics, Clugston Distribution