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A NEW APPOINTMENT

BOB VICKERS JOINS CLUGSTON GROUP AS CHIEF EXECUTIVE
  • clugston distribution logo

    Client

     

    Clugston Group was established in 1937 by the current Chairman’s father.

    The Group has activities in construction, logistics, facilities management and property development and has built a reputation for safely delivering a wide variety of service and projects for customers in the public and private sectors.

  • Brief

     

    • Increase awareness of the appointment of Clugston Group’s new chief executive Bob Vickers through a sustained PR campaign in target UK media

    •Ensure that the Clugston Group brand and messaging was communicated through the PR execution

    • Promote Clugston as a leading provider of services in construction, logistics, maintenance and property development to potential new markets

    • Secure regional and trade press coverage

    • Arrange editor interviews with key vertical and horizontal publications

    bob vickers
  • clugston digital icon

    Recommendations

     

    • Write and circulate press releases targeted at the trade and regional print media

    •Develop and implement a PR and media relations campaign targeting trade and regional media to promote the appointment of Bob Vickers as chief executive

    • Secure interviews within key digital and print media

  • Results

     

    • Campaign achieved over 50 times return on investment

    • Exclusive interviews and profile pieces secured in all targeted media outlets within agreed timeframes

    • Interviews published reached combined audience of 217,223 decision makers through coverage

    • Reached key decision makers through coverage in all key media

    50x ROI

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