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The Client
Chicopee is a leading provider of professional cleaning wipes and materials.
With more than 40 years’ experience delivering quality products to the food service, building care, medical, automotive and industrial markets, Chicopee has customers and distributors around the globe. Products include the Microfibre Light, the world-renowned J-Cloth®Plus and the recently launched Microfibre Floor Mop range.
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Brief
• Increase awareness of Chicopee’s award-winning products through a sustained PR campaign in target UK and European media
• Highlight the benefits of using Chicopee products, including the J-Cloth Plus®Biodegradable and Microfibre Light, in key sectors, for example, showcasing bacteria removal properties in healthcare media and durability in the industrial sector
• Support the launch and development of the new products, including the new Microfibre Floor Mop product range and the relaunch of the DuraWipe range
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Recommendations
• Promote Chicopee products in key media, covering healthcare, facilities management, industry and cleaning in general, through securing editorial and features in the media
• Writing thought leadership and case study type articles for key media
• Write and circulate press release to support the Microfibre Floor Mop product launch
• Write and circulate press release to promote the relaunch of the DuraWipe industrial range
• Place strategic advertising alongside features and editorial pieces
• Translate press releases and features into appropriate languages for a variety of European journals
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Results
•Editorial and thought leadership articles written and secured in all relevant European media within agreed timeframes
• Strategic advertising placed in key media
• Six times ROI was delivered over a period of 12 months
• Key messages communicated to target audiences
