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Client
When Applelec helped transform Leeds first direct arena’s VIP bar, we thought the result was so good, they deserved to have their name in lights too.
Applelec is one of only a handful of official UK suppliers of SloanLED products, which deliver outstanding brightness, longevity and energy savings when used in signage applications, lightboxes and built-up letters.
The company worked with corporate branding specialists Nebula Creative on the creation of two textile framed light boxes for the arena’s VIP area, called the Black & White Lounge.
Applelec supplied modules from the SloanLED PosterBOX 3 range to illuminate the 3ft high light boxes, which feature classic album covers from artists who have played at the arena since it opened.
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Brief
• Highlight the benefits of using the SloanLED range in a variety of applications, through a sustained PR campaign
• Illustrate the energy-saving capabilities of the modules and the reduction in both energy costs and carbon emissions that can be achieved through switching to SloanLED products
• Celebrate the versatility of the range and its many uses, underlining benefits such as straightforward installation and automatic spacing
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Recommendations
• The company was already well known throughout the lighting and signage sector; however, directors wanted to widen the scope of coverage secured
• Secure features in a wide range of relevant media, from lighting press to facilities management and hospitality journals
• Write a series of features outlining the benefits of using Applelec’s SloanLED range, illustrated by a case study on the first direct arena project
• Establish Applelec as an influential voice in the various relevant sectors outside lighting and signage, through writing thought leadership articles and pieces commenting on relevant and contemporary topics
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Results
• Feature articles were secured in all target media, both in print and digital
• The profile of both Applelec and the SloanLED range was raised across a range of sectors, including facilities management and sustainable energy
• Key messages delivered to the target audience
• More than six times return on investment over the first seven months
