Experts in Delivering Exhibition Support – Making Your Trade Show a Success

Exhibitions can be a fantastic way to promote your brand to new and wider audiences. That said, every exhibition includes an element of risk. If your stand generates little traffic and few leads, the budget you have spent and the time and effort that have gone into it may end up being wasted.    

While a well-designed stand and the right visuals are key to attracting visitors on the day, there are several other factors to consider to ensure your exhibition is a success. With decades of experience behind us, at Shrewdd, not only do we know what works, but we deliver the first-class support you need to put everything in place.

Pre-exhibition marketing

Getting the right people to your stand is vital if your exhibition is to generate new business. To help, our creatives can put together pre-event press releases, blog articles and engaging social media posts, graphics and animations, targeted at the audiences you want to attract. This will introduce your brand to new audiences, let interested parties know you’ll be attending the exhibition and tell them the benefits of visiting your stand. 

Exhibition design

In the run-up to the exhibition, our design team will work with you to create a brand-centred stand design and visuals that effectively communicate your message, help your stand steal the limelight and increase footfall. Moreover, we can also create exhibition collateral, such as catalogues, leaflets, and even digital media content, which can be crucial if you are using QR codes on your stand and printed literature.

Follow-up PR

Promotion doesn’t end once the exhibition starts. During the course of the event, we can continue to post content on social media, showcasing the buzz that your stand is generating and using that excitement to draw in greater numbers of targeted visitors.

Even after the event is wrapped up, our team will help your business gain extended value from it. We support you in this by creating post-exhibition press releases, blogs and social media posts that highlight your company’s success at the event. This will help raise the profile of your brand with your target audience and increase interest in any future events you may be attending.

The full suite of marketing services

Exhibition marketing is just one of many areas in which we can help drive success for your brand. Experts in strategy, we employ consultation, research and analysis to define your aims, evaluate your competitors, and accurately identify your target market, before developing a plan of action that effectively achieves your objectives.

To bring your strategies to fruition, our wealth of experience enables us to deliver a wide range of vital services essential to modern marketing campaigns, including content creation, public relations, creative design, social media, digital marketing and SEO.

Got an exhibition on the horizon?

A long-established company with an experienced team, we have supported many brands in running successful exhibitions. If you need marketing support, before, during or after the event, give us a call on 01422 363424 or email us at enquiries@shrewdd.com.