The route to successful logistics marketing

Across a wide variety of industries, logistics has, and always will, play a vital role in the supply chain. For example, a manufacturer may require component parts for assembly or a small business may need to send urgent items to customers.

Most businesses will not be able to operate as successfully without a trusted logistics provider and as a logistics business, you must convey the message that you are an essential part of your customers’ success.

At Shrewdd, we understand how crucial each aspect of the supply chain network is. We currently work with a number of logistics companies in a range of B2B sectors. All provide a variety of different services to their customers – and are extremely valued.

The industry is wide-reaching and covers a number of requirements. So it is likely, if not inevitable, that your business has a specific unique selling point (USP) or service it provides.

We know that promoting these core services to all niche and broader markets is key. There are many great opportunities to be had in both traditional and digital PR as well as digital marketing platforms within the sector.

“There are many great opportunities to be had in both traditional and digital PR as well as digital marketing platforms within the logistics sector.”

Shrewdd Marketing

However, we would also recommend targeting more specific companies, or sectors that offer niche products or fit into multiple industries. Also known as vertical market sectors.

Shrewdd is a full service B2B marketing agency in Halifax and London and we have over 17 years’ experience marketing logistics companies, promoting different areas of the industry such as refrigerated transport, freight distribution, bulk, time critical services and more.

If you require any marketing support for your business, contact us here.