It’s no secret that we live in an ever-evolving social world. Social media plays an important role in people’s everyday lives and a vital role in marketing.
It’s now fundamental for businesses to have an effective social content strategy in place that engages audiences, leads to avid followers and in turn business leads.
There are certain things any B2B business should bear in mind when developing their social content strategy.
Before creating your social content marketing strategy, you must identify your key target audiences and sectors. This will involve conducting research into;
This will involve conducting research into;
> Your online target audiences
> What social platforms they are active on
> What content they are likely to engage with
This information will form the basis of your social media marketing strategy. After all, it is essential your content engages your target audiences.
Conduct research into what type of content competitors and industry leaders are producing, with particular focus on how it performs, i.e. how many likes, comments and shares. This will give you an idea of what type of content really resonates with your target audiences, something which you can build into your strategy.
This will give you an idea of what type of content really resonates with your target audiences, something which you can build into your strategy.
When promoting your products and services don’t just sell, be informative and highlight how your business can benefit your target audiences, as this is more likely to be engaging.
For example, if you manufacture energy efficient technology promote the savings customers can make by choosing your products.
Look for ways to incorporate visual content into your strategy, as it has been proven to deliver higher levels of engagement.
Although developing a range of interactive content requires extra work, it can be an important engagement tool. For example, posts with videos are 40x more likely to get shared, and tweets with visual content receive 150% more retweets.
It’s important to monitor how well your content is performing. You should aim to do this on a monthly basis, by utilising social media analytics tools.
In doing so, you will gain an insight into which kind of content has been effective and which hasn’t, enabling you to repeat success and avoid failure– allowing your business to prosper on social media.