Smart reasons to outsource your design needs

by Claire Frankland

Design can make or break your brand. Whether it’s your website, marketing materials or annual reports, good design isn’t just aesthetically pleasing, but it conveys a specific message, builds trust, and ultimately leads to sales.

But good design doesn’t happen by accident – it takes planning, creativity, and a thoughtful approach. So, unless you have the time, skill and budget to manage it in-house, outsourcing your design needs to a specialist agency is a smart move.

Benefits of outsourcing design

Using a skilled and experienced design agency allows you to:

  • Tap into professional expertise: By working with trained professionals who know what works and why, your materials will always look sharp, polished and purposeful.
  • Gain a fresh perspective: Doing the work yourself or working with an unskilled team can limit creativity. Getting an outside perspective can be invaluable in helping differentiate your brand from competitors. A specialist designer will bring fresh eyes – and ideas – to your projects.
  • Maintain consistency: Consistency is key to building a strong, recognisable brand. Working with a professional designer will ensure your visuals and messaging align across every touchpoint – from your website and social posts to your marketing collateral and events – helping build trust and credibility with your audiences.
  • Save time: Good design takes time. By outsourcing, you can free up your internal team to focus on what they do best, knowing that your creative needs will be met efficiently and professionally.
  • Spend less: Hiring a full-time designer can be expensive, while working with a specialist agency allows you to only pay for what you need, when you need it.

What should you outsource?

There are plenty of design tasks that are perfect for outsourcing, including:

  • Branding/rebranding projects
  • Social media images, videos and animations
  • Marketing collateral
  • Pitch decks and presentations
  • Annual reports and other corporate documents
  • Stand design for exhibitions and events

Outsourcing your design needs to a specialist agency isn’t just about getting nice visuals; it’s about accessing top talent while saving time and money. Most importantly, it’s about knowing that your brand is in good hands, allowing you to focus on other aspects of your business.

At Shrewdd Marketing, we see design as a critical part of marketing. As a full-service agency, we offer a range of PR, marketing and design services, working closely with our clients to ensure we understand every aspect of the business to help bring their ideas to life. To our clients, we are not just a supplier, but a trusted creative partner.

Our in-house design experts can help with everything from branding and printed collateral to marketing and promotional visuals. We have worked with large global companies as well as local SMEs.

Ready to see what outsourcing your design needs can do for your brand?

Get in touch today.