Social media engagement is becoming increasingly essential for businesses.
It’s important to your target audiences, as it allows you to build relationships and increase brand loyalty, which could lead to customer acquisition and retention.
However, it’s also important to remember that this won’t happen overnight, engagement requires work, time and effort. You need to understand what your target audiences will engage with, then build your strategy around this.
There are a few things any B2B business should keep in mind.
In order to increase engagement, you need to make sure your business is creating content that is of interest to readers, which involves researching the subjects, topics and messages target audiences will engage with on social media.
Ask yourself, are you producing content that your customers will engage with? There is a big difference between telling your readers what you want them to know and what they want to hear. Keep in mind your readers want to learn something, so structuring it like a sales pitch is unlikely to be successful.
There is a big difference between telling your readers what you want them to know and what they want to hear. Keep in mind your readers want to learn something, so structuring it like a sales pitch is unlikely to be successful.
Although it’s no secret that content is king in B2B marketing, incorporating visuals can be a big plus. It has been proven that images, gifs, infographics and videos can build brand personality and deliver higher levels of engagement when implemented.
For example, on the social media platform, Twitter, posts with visual content receive 150% more retweets and 89% more likes.
By generating high-quality visuals that reflect your business and truly resonate with audiences, your brand reputation and awareness will increase.
When it comes to social media, it’s important to have a team that monitors social media activity and interact with other online users. By replying to followers, you could spark up a conversation, which in turn could lead to much more.
Alternatively, you can avoid bad publicity should someone complain about your business you can be proactive and take steps to resolve the issue, rather than ignoring a message which could lead to further frustration.
By keeping these few things in mind, your B2B business should be able to build a social media strategy which truly engages audiences, in turn delivering a positive impact on your business.
At Shrewdd we have over 14 years’ experience developing effective marketing strategies for a variety of clients.
Get in touch with the Shrewdd team today on 01422 363424!
Shrewdd are a PR agency in Leeds