As hubs of creativity go, they don’t come much bigger than London. One of the most diverse cities in the world, our capital is home to old-school glamour (think Harrods, Fortnum and Mason and Buck Palace to name but a few), edgy E17 and hipster havens like Camden and Shoreditch.
It’s hip, it’s happening but, as the old adage goes, you get what you pay for and in London that invariably involves ‘top dollar’.
Even in the relatively unrevolutionary world of B2B marketing, if blue-chip brands are searching for a campaign that pushes the boundaries, that involves the use of ground-breaking technology, the chances are they will look to London first.
Which is fine if yours is a FTSE 100 company with a marketing kitty to burn. Yes, one has to speculate to accumulate but most of us probably are working with a budget that is likely to exclude a two-minute film directed by Baz Luhrmann or indeed having Bruce Willis and Ringo Starr on hand to promote your latest rebrand.
Happily, you don’t have to be surrounded by pop-up Peruvian street food stalls and shabby-chic micropubs to tap into some serious streams of creativity (although it probably makes for some interesting lunchtime options).
Here in Yorkshire, we’re justifiably proud of our heritage of creativity. This is where Emily Bronte wrote Wuthering Heights, where the scenery of East Yorkshire inspired David Hockney to paint some of his finest jewel-toned creations, where Alan Bennett devised his Talking Heads and where Judi Dench, Sean Bean and Sir Patrick Stewart first honed their acting talents – not to mention that it’s where the Chuckle Brothers first cracked a joke.
One-time Burberry chief exec Christopher Bailey comes from Halifax (our hometown) and went to Batley School of Art while Leeds is home to around 3,000 creative businesses, employing upwards of 17,300 people.
If the impressive roll-call of Yorkshire champions of culture isn’t enough to persuade you, consider that Creative England’s annual CE50 list of the 50 most talented young enterprises contain 10 from Yorkshire – more than any other region – including a documentary making firm, app and game developers, a greeting card firm that uses augmented reality and a virtual reality business.
So why head south in search of fresh ideas when there are plentiful supplies right here – and better still, at Yorkshire prices? Being frugal is a way of life for Yorkshire folk. We won’t stand for anything less than good value for money – which is why we will deliver creative campaigns while keeping one eye on the purse strings.
We have some very lovely clients in London and thanks to the ever-improving transport links between here and the capital, we can be with them in less time than it takes to navigate the M25, even on a good day.
We have offices in Leeds and Halifax but our clients are based all over the UK and Europe – so why not get in touch to see how we can give your business a boost without breaking the bank.
By Kate Wobschall.