Benefits of B2B blogging

Blogs are an invaluable tool for any business wanting to attract new customers, build brand loyalty, and become an industry leader. Regardless of business size or industry sector, a B2B blog offers a host of benefits.

These include:

  • Increasing traffic to your website: A HubSpot study has shown that blogging increases website traffic by 55%. The secret lies in frequently and consistently posting informative, well-written blogs created with customer engagement in mind.
  • Connecting with visitors: Blogging provides a way to connect with visitors. It can be used to showcase products, highlight services, explain technical aspects, or share industry insights.
  • Becoming an authority: Regularly posting high-quality, high-value content on your company’s niche will boost credibility and help establish your organisation as an industry leader.
  • Broadening your reach: Every blog post published gives you an opportunity to increase your company’s reach by sharing it on your social media channels. It also enables your audience to share your blog with their connections.
  • Boosting SEO: The number of inbound links found on your website is very important as they signal you as an authority to search engines, which improves SEO rankings. Companies that blog have 97% more inbound links.
  • Gaining valuable backlinks: By creating high-quality content that other sites are willing to reference you can get backlinks, which will enhance your SEO rankings.

What should your company blog about?

The most obvious answer is to blog about how your products or services benefit your customers and the industry, but the options are endless!

You can blog about how your sector has changed and make predictions about future trends; you can report on regulations or policies that impact your business or clients; or you can highlight industry advancements and innovations. You can also share case studies, expert interviews, and relevant infographics.

Other popular blog topics include debunking industry myths, addressing frequently asked questions, and revealing best practices, tips, and tricks. With a bit of brainstorming, you will undoubtedly be able to add even more great ideas to the list.

While adding a blog to your marketing strategy may seem unnecessary, it’s worth it. Not only do businesses that blog often see a significant return on investment, but they also soon realise that it is a great opportunity to engage with, inform and educate existing and potential clients.

We have a dedicated team of content creators who can write engaging, high-quality B2B blog content for your business. Why not give us a call on 01422 363424 or email us at

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