B2B – Visual Content for Social Media

Incorporating visual content into your business’ content strategy has become increasingly important over the last few years. The challenging times we live in has led to a surge in social media use but some businesses still lack visually creative content to support their social media strategies.

Though this may seem like a simple task, it’s important to bear in mind that your content must engage with your target audiences, fit with brand guidelines and seamlessly incorporate your key messages.

You should consider these factors as they will assist you in developing an effective written and visual social media strategy, which can in turn benefit your business objectives in a number of ways.

Increasing engagement

It has been proven that an effective visual content strategy can deliver higher levels of engagement, as it is processed 60,000 times faster.

In B2B, as much as your audience values content, sometimes ‘showing’ combined with ‘telling’ can be more effective. Processing large quantities of data for example can often be more easily done visually using images, infographics and GIFs.

Furthermore, interactive media such as motion graphicsGIFs and infographics, can convey facts and figures in a more engaging way and help build your brand personality.

Social media success

A key to a successful social media campaign is to have a good mix of written and visual content. On Twitter, tweets with a GIF, image or video receive 89% more likes and 150% more retweets. Whilst Facebook posts with images receive 2.3 times more engagement than those without images. The growing importance of visual content on LinkedIn has grown in recent years with the introduction of new features like stories, where individuals and businesses can share images and short videos of their everyday professional moments.

Proving that visual content combined with written content plays a big role in engaging audiences, encouraging them.

By following a few simple rules, your rich written and visual content on social media can drive traffic to your site:

  • Consistently use both written and visual messaging
  • Tailor your content to specific audiences e.g. an infographic with data and statistics may work better with an engineer
  • Have a call to action, allowing your audience to click through to your website easily

Motion graphics, GIFs and videos have not only become an effective way to interact with audiences but can provide added benefits:

  • It improves SEO – uploading videos to YouTube can improve search engine rankings
  • Builds trust – they provide a visual marketing touch point
  • Audio-visual content – improves the effectiveness of other marketing techniques, for example mentioning the word “video” in an email subject line has been found to boost open rates by 19% and click through rates by 65%.

At Shrewdd we have nearly 20 years’ experience developing and implementing successful multi-channel content marketing campaigns. To see our past work or to learn how we could support you with yours get in touch with us website.

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