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Client
Heero Technologies is a high-growth cleantech software and data company which was launched with the aim of empowering homeowners to reduce their energy consumption and decarbonise their homes. To help overcome the multitude of barriers and complex guidance householders often encounter when trying to reduce their energy bills, it has developed an easy-to-use App aimed at guiding people through the entire retrofit journey while streamlining the user experience.
The Heero App provides agnostic and bespoke property guidance that allows for the seamless end-to-end installation of energy efficiency and renewable technologies in privately owned homes. It is essentially a one-stop shop solution for homeowners as it not only delivers personalised home energy efficiency recommendations, but also addresses challenges such as the disruption caused by invasive retrofit measures, confusion over financing and government grants for energy efficiency, the lack of flexibility and choice over technology, installers and manufacturers, and more.
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Brief
• Raise the profile of both the startup and its energy efficiency App.
• Increase awareness of the need to improve the energy efficiency of 27 million homes across the UK.
• Highlight the company’s commitment to reaching net zero by empowering homeowners to reduce their energy consumption and decarbonise their homes.
• Bring the innovative, new-to-market technology to non-traditional markets.
• Showcase its support for lenders, installers, and other stakeholders.
• Communicate the key benefits of the Heero App.
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Recommendations
• Design, develop and implement a comprehensive PR strategy to introduce and raise the company’s profile and increase awareness of its energy efficiency App.
• Identify and secure thought leadership articles and interviews, tailoring the content to specific audiences with key messages for each.
• Proactively seek opportunities to highlight the company and CEO as an authoritative voice on domestic energy efficiency, retrofit and decarbonisation.
• Develop and optimise the company's website.
• Expand social reach and engagement.
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Results
• Campaign delivered nearly four times ROI in 12 months.
• 20 original pieces of earned media secured (at the time of writing).
• Consistent PR also resulted in Heero Technologies receiving a six-figure investment.
• The proactive PR campaign generated awareness and raised Heero Technologies’ profile across various key sectors.
• In addition to reaching print and online media, PR efforts resulted in Heero Technologies being shortlisted for two Women’s Enterprise Scotland Awards in its second year of operations.
• Raised Heero’s profile within the investment community.
We are delighted with the PR and marketing campaign Shrewdd has been managing for us. Not only have they secured consistent editorial in our target media, but their efforts raised our profile across the investment community as well. It’s safe to say the ROI has been nothing short of fantastic. I would have no hesitation in recommending the Shrewdd team to SMEs in any industry, but particularly in the Green Tech, Clean Tech and Sustainability sectors.
Nicola Kennedy
CEO - Heero Technologies