My first year as a PR and Social Media Executive

It’s coming up to my first-year anniversary as part of the Shrewdd team (how time flies), and with that in mind I thought it would be a good idea to reflect on my first year in the industry – and what a year it’s been…

I joined the Shrewdd team just before graduating from university, assuming that my degree would well prepare me for my new role. However, in my first week, I realised there was a lot I needed to learn about the B2B marketing industry. Nevertheless, I was excited to start and soak up as much as I could and get stuck into my new role as a PR and Social Media Executive.

Since then, I’ve spent many months getting involved in a variety of exciting projects, from social media and email marketing to writing content and liaising with journalists. As well as co-ordinating with the account team on a daily basis and briefing the creative director with design work. Though working in a fast-paced agency has been challenging at times, the team have been on hand to help me out, enabling me to build my confidence and settle into my new role well.

At the start of 2018, I was asked to take the lead on the corporate social responsibility project. It’s something Shrewdd has done for a number of years, offering marketing services free of charge as a way of giving back to the community. In the past, we have worked with The Wallace and Gromit Foundation and the Samaritans, amongst others.

This year our chosen charity is Leeds Mencap, which provides support for families and individuals affected by learning disabilities. We felt it would be appropriate to partner with a Leeds-based charity given our office expansion into Leeds City Centre in 2017.

This was the first big project that I would be managing independently, liaising with the head fundraiser and ensuring all tasks were completed on time and to a high standard. After brainstorming with the Shrewdd team, I proposed running a campaign called ‘Wear a Cap for Leeds Mencap’, which encourages friends, family and colleagues to wear a cap or hat for a day and donate a small amount of money to the charity. Following a meeting with the head fundraiser, it was agreed that the marketing activities would include; content marketing, social media support and writing and circulating press releases.

At present, I’m halfway through promoting the fundraising campaign and it’s going really well. I’ve built a strong relationship with the charity and the campaign has already been covered by key regional media, increasing awareness of their work and in turn helping them to raise funds.

It’s definitely been a busy year at Shrewdd learning the ins and outs of the B2B marketing industry, however, I’m looking forward to another hectic year.

By Sophie Madgewick.

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