Wool Merchant Hotel

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Case Study

A new look for an historic hotel

The Wool Merchant Hotel is a well-established independent hotel based in Halifax town centre. In early 2016 the hotel underwent an extensive refurbishment, which included overhauling some of the venue’s 55 hotel rooms, alongside the reception area, boardroom, bar and the ‘La Taverna’ restaurant.

To ensure the brand and marketing collateral reflected the new modern styling, we were selected to develop a new brand with accompanying marketing materials, alongside providing public relations services.

Wool Merchant Hotel
  • Brief

    • Raise awareness of the hotel’s refurbishment within the local press
    • Drive engagement from local businesses
    • Develop a brand which showcased the hotel’s heritage and modern approach
    • Entice more customers to use the hotel’s restaurant during their stay
    • Direct a greater number of hotel bookings through the Wool Merchant Hotel website
  • Recommendations

    • Concept development and design of a new Wool Merchant Hotel brand and logo to incorporate reference to the hotel’s name and the town’s wool trade history  
    • Design new visually appealing collateral
    • Create engaging printed literature which details the hotel’s services
    • Secure local and regional coverage about the refurbishment  
  • Results

    • Created local awareness of the redevelopment
    • A successful open evening, attended by a host of local companies
    • A full set of marketing materials and menus which are visually appealing to the hotel’s customers
    • More customers visiting the Wool Merchant Hotel’s restaurant
    • Press release published in local and regional media
    • Over 100 people attended the launch

What the client said


With the Wool Merchant Hotel being a well-known establishment in Halifax, we wanted to employ the services of a locally-based design and marketing agency that could fully understand our requirements.

Shrewdd’s creative designs for our new brand, ‘La Taverna’ menus and marketing collateral have all been of a very high standard and well received by staff, diners and hotel guests.

With Shrewdd’s assistance, the Wool Merchant Hotel now has a brand which complements the significant investment we have put in to the hotel. We will certainly be working with Shrewdd on a host of new projects in the future.

Dr. Abhishek Gupta, owner of the Wool Merchant Hotel

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