Case Study

Optimising results

Manufactured in the UK by Sheffield based EMSc (UK) Ltd, Powerstar is the market-leading brand of voltage optimisation solutions. The range has been saving private and public sector organisations both energy and money, as well as reducing carbon emissions, since the turn of the century. 

  • Brief

    • Increase awareness of the Powerstar brand by promoting the company’s key products and strengths
    • Promote UK based R&D and manufacturing facilities 
    • Develop awareness of Powerstar within key vertical markets
    • Build relationships with horizontal and vertical media journalists to secure editorial coverage
    • Highlight the unique patented design of the Powerstar technology
  • Recommendations

    • Promote the Powerstar brand in key vertical target markets
    • Secure feature editorials within key publications highlighting the benefits of the Powerstar range of voltage optimisation solutions
    • Circulate press releases to key print and online media publications
    • Create e-shot campaigns in conjunction with key media to target specific individuals
    • Develop a range of marketing collateral explaining the benefits of Powerstar 
  • Results

    • Write articles for sector specific print and online trade media
    • Vertical market audiences reached in all sectors
    • Campaign delivered 3 times return on investment
    • Opportunities to See 882,000
    • Readership total 2.5m

What the client said


Shrewdd Marketing has been instrumental in increasing our profile in key market sectors and has played an integral part in raising our profile in existing and new markets as we continue to expand our range of voltage optimisation solutions. The team at Shrewdd Marketing can be counted on to understand our requirements, meet deadlines and produce a high standard of work in all areas.

Nick Lee, Group Marketing Manager, EMSc (UK) Ltd


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