Case Study

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Magnomatics is a high technology company that offers a range of advanced electromechanical solutions. Established in 2006 as a spin out from the University of Sheffield, the company is a manufacturer of energy efficient products based on ground breaking magnetic gear technology.

  • Brief

    • Increase awareness of the Magnomatics profile in a number of key markets
    • Highlight the benefits of using Magnomatics’ core technologies, including the revolutionary contactless, lubricant free magnetic gear systems and the ultra high-torque PDD machines
    • Build relationships with horizontal and vertical media to secure editorial coverage
    • Build Magnomatics position as a leading clean technology company


  • Recommendations

    • Promote the company’s solutions in key target markets
    • Secure feature editorials within key publications, highlighting the benefits of the Magnomatics solutions
    • Secure case studies within in key publications
    • Circulate press releases to key media in publications - print and online


  • Results

    • Articles secured in all target media 
    • Stakeholders were targeted with key messages about the company
    • Magnomatics profile has been raised across all key market sectors
    • Editors gained increased awareness of Magnomatics
    • PR campaign in 2014 delivered five times return on investment 


What the client said


By working with Shrewdd we have successfully raised the profile of Magnomatics in our target sectors by issuing monthly feature articles and press releases. It has been great value for money too. 

Dave Latimer CEO.

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