Case Study

Optimising opportunities for EMSc UK

EMSc UK Ltd manufactures the innovative Star® range of energy saving solutions, including the market leading Powerstar range of products. All EMSc UK's products are manufactured in the UK, an important market differentiator in today’s climate.

  • Brief

    • Increase awareness of EMSc UK by promoting the company’s key products and strengths
    • Increase awareness of Powerstar within a number of key vertical markets
    • Cement the company’s position as the UK's market leader
    • Highlight the benefits of voltage optimisation, including reducing energy costs and CO2 emissions
    • Highlight that all Powerstar products are designed and manufactured in the UK
  • Recommendations

    • Develop a media relations campaign targeting key audiences in both horizontal and vertical markets
    • Develop a strategic advertising campaign in specific sectors to support the media campaign
    • Promote seminars held across the UK
    • Develop an e-shot campaign, in conjunction with key media to target specific sectors
    • Develop a range of collateral explaining the benefits of Powerstar and the products in the range
  • Results

    • Coverage in 51 UK trade publications, as well as 7 newspapers in a 12 month period
    • 104 pieces of online coverage
    • Advertisements and advertorials were placed in targeted trade print and online publications
    • Seminars were well attended

What the client said


“We have seen some really good results from working with Shrewdd Marketing over the last few years and look forward to continuing to work with them in the future”

Nick Lee, Marketing Manager

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