Case Study

The fastlane to success

EPLAN is a subsidiary of Rittal, part of one of Germany’s largest companies, the Friedhelm Loh Group. 

Across Europe and the rest of the world, EPLAN is well-known as a leading developer of Computer Aided Engineering (CAE) software. However the company is less well known in the UK.

  • Brief

    • Increase the awareness of EPLAN in the UK 

    • Highlight the benefits of CAE   

    • Promote EPLAN as a leading and trusted CAE solutions provider 

  • Recommendations

    • Review the company’s media strategy, including PR and advertising

    • Recommend a new strategy focusing on some key objectives

    • Develop a focused campaign targeting key audiences

    • Write, design and develop a range of supporting marketing collateral

  • Results

    • Sustained cross platform media coverage promoting EPLAN as a leader in the field

    • EPLAN's profile has been raised across the UK in key markets sectors

    • Increased awareness of EPLAN with editors

    • Advertising Value Equivalent equal to three times Return on Investment

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