Clugston Distribution

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Case Study

Delivery is key

Clugston Distribution Services, the logistics arm of the Clugston Group of companies, is one of the UK’s leading independent logistics companies with operational bases in Scunthorpe and Teesside. Clugston Distribution provides tailor made solutions to fit individual client requirements whilst maintaining exceptional levels of service and standards at all times. Industry sectors to benefit from Clugston Distribution’s services are bulk liquid fuels, cementitious powders, and bulk food ingredients.

 

Clugston Distribution
  • Brief

    • Increase awareness of Clugston Distribution’s profile in a number of key markets
    • Highlight the benefits of the bespoke services offered by Clugston Distribution including their ability to understand and fulfil client requirements
    • Build Clugston Distribution’s position as a sustainable logistics company committed to enhancing its green credentials
    • Develop relations with horizontal and vertical media to secure editorial coverage
    • Promote the company’s ‘green’ strategy and Corporate Social Responsibility 
    • Exhibition preparation through marketing collateral
    • Interface with Clugston Distribution’s web designers 
  • Recommendations

    • Promote the company’s services in key vertical target markets
    • Secure feature editorials within key publications highlighting the benefits of Clugston Distribution’s services
    • Secure case studies within key publications
    • Circulate press releases to key print and online media publications
    • Develop targetted E-Mail newsletters to named contacts
  • Results

    • Articles secured in targetted media
    • Clugston Distribution’s profile has been raised across all key market sectors
    • Editors made aware of Clugston Distribution’s presence 
    • Campaign in 2014 delivered 3 times return on investment
    • Vertical market audiences reached in all sectors

What the client said

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Shrewdd Marketing has been instrumental in increasing our profile in key market sectors and has played an integral part in developing our presence in new markets, as we continue to expand our customer base. The team at Shrewdd Marketing can be counted on to meet deadlines and produce a high standard of work across all areas of PR, marketing, design and communications.

David Heath, head of logistics, Clugston Distribution.

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