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Constructing your marketing content

by Jared Priestley

Investment in construction projects throughout the country continues to be robust, one only has to look at the cranes in cities like London, Leeds and Manchester to understand the scale of redevelopment being undertaken.

So much so, that in April 2017, the Markit/CIPS UK Construction Purchasing Managers’ Index® showed its sharpest rise in total construction output so far in 2017, particularly in the civil engineering sector that has expanded at its fastest pace for 13 months.

It may seem obvious, but, it’s not just the building and refurbishing markets that are involved. There are many industries and companies in the supply chain that are benefitting from a thriving construction sector – be it private or public.

Within the sector, key themes such as green sustainability construction are becoming increasingly important, including, reducing energy use, CO2 emissions and improving efficiencies.

With significant competition, businesses that are capable of delivering energy savings should actively promote messages about the benefits and key USPs they can deliver.

Ensuring these are presented in an engaging manner can make the difference between being noticed and not.

Case studies, editorial features, press releases, engaging infographics – correctly sized for your website and social media platforms, produced into videos, created as pdfs, to name but a few, are all useful for promoting your capabilities.

At Shrewdd we have over 14 years’ experience working in the construction sector and promoting green sustainability messages.

Constructing your marketing content
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