Case Study

A lighting revolution

Harvard Engineering, one of the world’s foremost lighting companies, launched EyeNut, an ingenious new monitoring and management system for indoor lighting.

EyeNut
  • Brief

    • Create an effective launch campaign, introducing the new brand
    • Encourage people to visit Harvard’s website to book a product demonstration
    • Educate new target audiences and stakeholders about the benefits of EyeNut
    • Highlight the benefits of wireless indoor lighting controls
  • Recommendations

    • Develop an eye catching, bright and attractive new product brand
    • Secure feature articles within key vertical market
    • Strategically place adverts in lighting magazines and on their websites to build brand awareness
    • Create an online campaign to promote EyeNut and indoor lighting controls
    • Use social media to create intrigue around the product and encourage attendees to the launch
  • Results

    • The PR campaign alone achieved nearly 4 times return on investment
    • 100 new businesses signed up for more information on the EyeNut website, with an additional 30 companies signing up for the 'EyeNut Experience' at the launch
    • 600 leads were generated at the show alone
    • The product was named ‘Controls Innovation of the Year’ at the annual Lighting Awards 2013

What the client said

open-quote

It was great to work with Shrewdd on the launch of EyeNut. They continually provide a great, pro-active service, and the work on EyeNut was no different. The results achieved really do speak for themselves. We couldn’t be happier.

James Osborne, Marketing Manager at Harvard

close-quote
Back to top